NYE DESIGN
Banner.jpg

AMERICAN GIRL CRAFTS

DESIGN & ILLUSTRATION
TEMPLATE, DIELINES | PACKAGING | INSTRUCTIONAL LAYOUT & CONSTRUCTION | VECTOR ILLUSTRATIONS
PHOTOGRAPHY PROP STYLIST
©WILTON INC.

American Girl Crafts created a new, rebranded style guide for current and new skus. Packaging die-lines needed to be recreated from scratch as well as follow all new rebranding guidelines. Instructional pamphlets were also needed for each sku from start to finish on how to make each craft, needing vector drawings of step outs with written instructions that were easy and fun for young girls. New photography was also needed for front and back of most of the packaging.

AG_PKG_3020.jpg
 PROJECT INSTRUCTIONS | DIRECTIONS | VECTOR ILLUSTRATIONS | DESIGN | DIE-LINES

PROJECT INSTRUCTIONS | DIRECTIONS | VECTOR ILLUSTRATIONS | DESIGN | DIE-LINES

 VECTOR ILLUSTRATION CLOSE UP

VECTOR ILLUSTRATION CLOSE UP

 VECTOR ILLUSTRATION CLOSE UP

VECTOR ILLUSTRATION CLOSE UP

 PACKAGE DESIGN | LAYOUT | DIE-LINE | PHOTOGRAPHY PROP STYLIST

PACKAGE DESIGN | LAYOUT | DIE-LINE | PHOTOGRAPHY PROP STYLIST

 PROJECT INSTRUCTIONS | DIRECTIONS | VECTOR ILLUSTRATIONS | DESIGN | DIE-LINES

PROJECT INSTRUCTIONS | DIRECTIONS | VECTOR ILLUSTRATIONS | DESIGN | DIE-LINES

 VECTOR ILLUSTRATION CLOSE UP

VECTOR ILLUSTRATION CLOSE UP

 VECTOR ILLUSTRATION CLOSE UP

VECTOR ILLUSTRATION CLOSE UP