NYE DESIGN
AR_COASTERS.jpg

ALLEN ROCKS

DESIGN & ILLUSTRATION
LOGO | SIGN | BUSINESS CARDS | COASTERS | TAKE-OUT BAG | WEBSITE

Local café owners wanted to completely re-brand and change their eatery for something more unique. They envisioned a retro themed café with a touch of old rock and roll, including a music lounge upstairs. For the logo, I created a basic shape of a combination of the commonly recognized ’50s triangle and a guitar pick. The emblem created on top is a vintage shaped microphone with a fork for it’s negative space to visually show the marrying of the eatery and lounge. While still in conceptual stages, the remaining materials were designed to match the new style.

AllenRocksNew.jpg
 OUTDOOR SIGNAGE

OUTDOOR SIGNAGE

 BUSINESS CARDS

BUSINESS CARDS

 SECONDARY LOGO

SECONDARY LOGO

 COASTERS

COASTERS