JENNIFER NYE
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ALLEN ROCKS

DESIGN & ILLUSTRATION
LOGO | SIGN | BUSINESS CARDS | COASTERS | TAKE-OUT BAG | WEBSITE

Local café owners wanted to completely re-brand and change their eatery for something more unique. They envisioned a retro themed café with a touch of old rock and roll, including a music lounge upstairs. For the logo, I created a basic shape of a combination of the commonly recognized ’50s triangle and a guitar pick. The emblem created on top is a vintage shaped microphone with a fork for it’s negative space to visually show the marrying of the eatery and lounge. While still in conceptual stages, the remaining materials were designed to match the new style.

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OUTDOOR SIGNAGE

OUTDOOR SIGNAGE

BUSINESS CARDS

BUSINESS CARDS

SECONDARY LOGO

SECONDARY LOGO

COASTERS

COASTERS