NYE DESIGN

ABOUT ME

Hi. I’m Jennifer.

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Design, illustration and fine art. Art is my life.
I am in constant pursuit of creating within the many facets of visual art.

Lover of:
Books, tea, music, dogs—all animals really, gardens, the ocean, forest, cloudy days, quiet walks, snow.
Travel. Antiques, unique bric-a-brac. I love old things. They have a lot of stories to tell. Organic living and preserving our environment. Old quirky houses.  Also a total coffee snob—in case you’re wondering, Equal Exchange, Love Buzz is top notch.
Nerd crazy for ’80s movies.

What I do

ONE PART DESIGN, ONE PART ILLUSTRATION. IT’S A DYNAMIC DUO.

I’m a freelance graphic designer and illustrator working professionally and passionately for over 11 years. I pursued a duel concentration in graphic design and illustration at Kutztown University. I work for small and big business alike. Every client is unique and I approach each project with careful and thoughtful execution. I focus on delivering creatively driven design and illustration with intent and purpose.

GOOD DESIGN MATTERS. MAKE IT COUNT.
Designers are people who truly understand the importance of organizing information in an aesthetically stimulating way, that will result in creating a lasting impact and impression upon the target audience. We are visual problem solvers. I want my clients that I invest my energy, time and thought into, to THRIVE. And to do that, it means creating meaningful and engaging design.

THE IMPORTANCE OF BRANDING
There are a lot of misconceptions about branding. This fancy word gets tossed around a lot, but it’s important to understand what branding REALLY IS. No, it’s not just a great logo. Effective, real branding is about answering deep questions about what you, as a business truly believe in. This process takes time and careful thought. What are the beliefs and ideas that your business is about to its very core? You need to understand and provide direction for who your company is and where you want it to go for years to come. Once those are in place—visually portraying a signified look—portraying that message to the world by carrying that again and again through all aspects of your business consistently will establish the brand. By doing so it will result in creating trust, clarity, connection and dependability to your audience.

ILLUSTRATION
I have two different styles in illustration. One is a more vintage approach paired with digital rendering. The other is watercolor sometimes incorporating mixed media. I'm interested in an array of projects from spot illustrations to Children's book Illustration. I‘m currently looking for a rep/more illustration opportunities. Interested? Please reach out! I’d love to hear from you.

MY DESIGN FOCUS
I particularly care about creating for clients that care about the environment, the arts, and/or overall maintain a higher level of understanding and focus about their business. I care about working for people who have a positive influence on their communities and the world around them.

Are you someone who understands the importance of good design? Do you enjoy thoughtful and tasteful design? Do you visually want to put your best foot forward and TRUST a designer's expertise? If you answered, yes, I'd love to hear from you.

SO, are we a good fit? Let’s get started! You can reach me at: jennifer@nyedesignstudio.com

Résumé upon request.

Member of Women Who Draw
Member of the Society of Children’s Book Writers & Illustrators | Eastern, PA Chapter
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• Chosen for Illustration/Design patterns in 3x3 Magazine of Contemporary Illustration, published in the No. 15 issue, 2018.

• Featured artist/illustrator for FFL (Fine Living Lancaster Magazine)

• Top 10 Finalist | 2013 Stationery Trends Magazine Awards | Shown at the National Stationery Show in NYC

• Terry Boyle Illustration Award 2005